How to develop a convincing B2B SEO Marketing Strategy?

B2B SEO is the marketing strategy that focuses to rank the B2B website higher in the search engine result pages including Google & Bing. It is different from the B2C strategy in the way that the decision-makers tend to focus on keywords while at work.

B2B SEO Marketing Strategy vs B2C SEO Marketing Strategy

When it comes to ranking on search engine result pages, B2B for SEO is the same as B2C because there is no algorithm related to B2B. There are some differences between B2B SEO & B2C SEO and they are-

  1. B2B targets low-volume keywords whereas B2C targets high-search-volume keywords
  2. The content on B2B SEO publishes content for decision makers but in B2C the content is published for B2C broad audience.
  3. In B2B, the keywords CPC should be high but on the other hand in B2C keywords CPC should be low.
  4. B2B SEO requires minimum or no social media marketing but B2C SEO requires social media marketing.
  5. The content for the B2B strategy is a Tactic based whereas content can be fun and emotional.

Step by Step Effective B2B Marketing Strategy

 Step 1 – Performing SEO Audit

Analyzing the website and preparing an Audit report is the most important step of the strategy. It includes on-page suggestions, proven off-page strategy, and fixing errors by identifying them with search console and technical SEO elements.

Step 2 – Creating Buyer Persona

Buyer persona means identifying your ideal customers but in the B2B marketing strategy, your buyer persona is business. Hub spot allows to creation free buyer persona. It helps to know the demographics and interests of the target audience. You need to understand what key terms the decision makers perform including the CFO or someone in charge of inventory to reach you.  

Step 3 – Choosing the Right Keywords

The B2B funnel is divided into the top of the funnel including informational keywords and the bottom of the funnel including buyer keywords. You can research the keywords in Google autocomplete and competitor keywords. Remember not to go on search volumes but rather focus on high CPC. Focus on long-term keywords instead of seed keywords.

Step 4 – Preparing the Content

Prepare the content based on the search intent to prevent creating content and not ranking for it. There are 3 types of Cs of search intent

Content Type – The content type includes a blog post, product page, category page, or landing page.

Content Format – This includes the content format such as how to guide, list posts, step by step tutorial, reviews, comparison.

Content Angle – It is the unique selling point that how your content is different from the competitors for the top-ranking pages or posts

B2B content includes different content formats and tactics to present to your target audience and they are-

  • Blog posts
  • Research studies
  • White papers and eBooks
  • Videos
  • Webinars
  • Podcasts
  • Case studies
  • Templates and checklists
  • Tools
  • Newsletters

Content Writing Process – It includes writing unique and long-form content. Optimizing the content strategically with keywords in the title, description, content, H1, and H2. The key steps in writing convincing content are as follows

  • Identifying a proven topic
  • Research about search intent
  • Prepare an outline
  • Create draft
  • Making content appealing and visible
  • Writing content title H1, H2 and description
  • Publishing the Post

Step 5 – Outreaching for Link Building

Creating backlinks improves the authority of the pages. Backlinks are links pointing to the website from other authoritative pages. Building backlinks is one of the ranking factors Google considers. There are many ways to build backlinks but some of the popular methods are-

  • Guest Posting
  • Infographic Submission
  • Broken link building
  • Reaching to Influencers
  • Getting content linked to the high authority resource page
  • Getting Mentions on the existing piece of content

Step 6 – Monitoring & Reporting

This is a crucial step as it helps in monitoring the gaps by analyzing the Google Analytics reports. It helps in identifying the relevant traffic and studying meaningful data to improve the traffic and the position of keywords. Having a monthly report is required to understand what is working and not working. This also helps in preparing the new strategies for the upcoming month that will improve the traffic and rankings

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