Performing eCommerce SEO is an effective technique to drive massive traffic and customers for your online store. If you are selling tangible products or services then you should have a great online presence. eCommerce SEO helps in building a presence in Google searches and helps in boosting the revenue of the store. The following tips will help you to grow your store online.
1. Purchase Premium Web Hosting Service
Everyone’s first thought when it comes to purchasing premium web hosting is that it is very costly but it is important for fast loading because a delay in loading can ruin your potential customers from buying. If there are many loading errors for your site then you are finished so buy premium web hosting to not turn away your customers.
There are mainly two types of research – Keyword and Competitor
Keyword Research – It is important to perform the keyword research based on relevance and keyword difficulty. Research the keywords for both the home page, category page, and products page. Use the transactional keywords containing buy, sale, etc and avoid using broad keywords. You can use long tail keywords and optimize them properly like “Buy mattress online at best prices” It is important to optimize for the customers to entice clicks, low bounce rates, and improve conversions rates. Make sure that there is no cannibalization and use the canonical tag properly on the pages for indexing the preferred version.
Competitor Research – Perform the proper research and analysis when searching the competitors based on key metrics such as domain authority, number of backlinks, citation flow, trust flow, indexed pages, etc. Compare the competitors on the listed metrics and prepare a comprehensive SEO strategy. You can also the backlinks to build the links for your online store. This will build authority by improving page and domain authority.
3. Identify the Errors
Perform the site audit and identify the errors using Google search console or ahref or SEMrush. The errors can be of the following types-
- 404 error – Fix this error by using proper 301 redirection
- Fix the site for duplicate titles and description
- Duplicate content – Fix these by adding canonicalization or 301 redirections whatever is applicable
- Speed – Improve the site loading time to improve user experience and conversions. Minify the JS and CSS scripts and you can also use a good content delivery network.
The branding is essential to be consistent on the entire web. Make sure your brand or logo is visible on the home page and page title. Earn links pointing to your website using brand mentions to build authority and trust which will further improve the rankings and customers to your online store.
5. Perform effective SEO
According to a study, 46% of customers start buying from search engines in their purchase cycle. Optimizing a website for Google to reach higher rankings for your products related to the searches of your niche is crucial. Perform proper on-page SEO and off-page SEO on your site to build a strong online presence online.
Keyword Optimization- Use focus keywords in the title, description, alt text, URL, heading, and subheadings. Make sure not to stuff keywords and add to make the meta tags readable and clickable.
Site Structure – Navigation is key when it comes to creating the site structure for an eCommerce online store. Follow the right hierarchy to make it easy for visitors to browse the website.
Internal Linking – This is a key aspect when it comes to improving the rankings of the landing pages on search engine result pages.
6. Have a creative blog
Building a creative blog is essential as it will help the customers to check the website on a daily or weekly basis and build a super fanbase. This way they will visit the blog regularly and help in providing the purchase of the products as well. Utilize long tail keywords to rank #1 for searched terms.
7. Build an eCommerce Subscriber list
eCommerce subscriber list is very handy when it comes to emailing special offers and promotions to increase sales. The best way is to send an email to the abandoned cart to reactivate the buying process. Most sites have a pop-up when someone enters the site first. It is very useful to offer coupons and convince visitors into buyers.
8. Add a search bar
If you have thousands or more products then it is essential to add a search bar. This helps the user to find the products listed on the site. Even if you have 20 products then too adding a search add bar is highly recommended.
9. Add a Call to action button
There are mainly three kinds of the action button
On the page – It is situated on your product page to initiate the purchase
Overviews – This helps in adding the product to the cart from searching or category results.
Compelling – This is generally seasonal or sales products displayed on the home page.
10. Generate an Informative Product Description
Do not add long descriptions make them clear, and concise, and highlight the product and its benefits. You must optimize the product page descriptions with the visible SKU and keywords visitors might search for before landing on the page.
11. Make the Contact Information highly visible
The contact information should be highly visible through phone, email, and live chat to make an action and contribute to the conversions.
12. Mobile Optimization
Most of the conversions and around 62% are through mobile devices. it is important to optimize the site for users who prefer online shopping through their mobile devices. Google also prefers the mobile version of the site when it comes to rankings.
13. Make it visually appealing
Add properly optimized images and other visuals to make it attractive and engaging for the users to get converted. Placing images and presenting them from different angles help visitors to get the details of the product before they make a purchase. According to a study it has been observed that content with relevant images gets more views than content without images.
14. Ask for customer reviews
Having customer reviews helps in building trust on the site so make sure to ask for feedback through message or email. Do not delete the negative review and remember to reply to them to have genuine feedback on the product.
15. Measurement and Analysis
Monitoring customer activities is a crucial part of eCommerce SEO. Set up and verify Google Analytics 4 to improve the performance of the site by analyzing in-depth reports. Identify the goals and funnels to check the exit of the users from the different stages of the purchase cycle. Focus on improving the user experience and converting the leads into potential customers when they add the product to the cart.
The Bottom Line
Optimizing your online store is essential to boost sales and revenue. Follow the above tips and techniques for eCommerce SEO to improve the conversion of your online store.