How to Optimize Product Page to get a better Sale?
Performing product page SEO is as crucial as other content page optimization. This is because you want your potential visitors to get engaged on the product page the most. Having engagement on product pages will drive more revenue and profits to your online eCommerce store.
What is an optimized product page?
An optimized product page is one that not only requires the landing on the page but completing some action like buying. There are many tactics to optimize the product page and they are-
- Adding high-quality images to the product page.
- Multiple images will create a good user experience
- Remember to add focus keywords in the meta title and descriptions.
- Share time to time testimonials and reviews
- Add optimized video description
- Place the logo properly and present consistent branding.
What should be avoided?
The following practices should be avoided if you are familiar with the optimizing product page.
- The description should be relevant and not the one provided by the manufacturers
- Absence of reviews, case studies, or testimonials
- There is a need to optimize the description and title with the right set of keywords and avoid keyword stuffing.
- URL should be SEO friendly containing the target keyword
- Avoid duplicate content
- Improper backlinks and no internal links.
Key metrics that measure the success of product pages
If you are looking to drive traffic and conversions on your product pages then there are some key metrics to keep in mind when checking Google Analytics 4.
- Daily, weekly, and monthly unique visitors
- Active users for specific timings
- Average session time
- Bounce rate
- Daily, weekly, and monthly retention rate
- Average customer spends
- Customer acquisition cost
- Customer lifetime value
Tips on Performing Product Page Optimization
- Basic Practices of Product Page SEO
Focus on adding attractive titles and do not forget to add SKUs as people browse them as well. The description is crucial by adding high search volume keywords with less keyword difficulty. Adding content also helps crawlers to monitor the fresh and relevant content that helps in SEO to rank for description. So, do not forget to add relevant meta descriptions to improve CTR and pogo sticking. Create short and keyword-rich URLs and add well-optimized Alt Tags so that crawlers and bots can read your product details and display them on SERPs in the Image section as well.
2. Add Structured Data
Structured data is a crucial part of optimizing the product pages and there is a specific product schema that helps in getting a better CTR on the search engine result pages. You can also add the reviews which will aid in deciding whether click on the SERPs. The benefit of product schema is it shows the brand name, manufacturer details, product description, and many more informative details. There are numerous ways to add structured data like Schema.org, and the WooCommerce SEO plugin. The best part of adding product schema is customers can view the price upfront and decide whether to buy or not. Remember to add a genuine review to earn the trust of the visitors.
3. Focus on improving the user experience
Visitors will never like the waiting time, especially when browsing on Mobiles. So, fix all the page loading issues and take the aid of core web vitals. Do not forget that people expect fast results and Google as well also. Fixing sites should be the top priority in order to get the best results and low bounce rates.
4. Testing on the Product Page
Taking and analyzing data from Google Search Console and GA4 or Google Analytics universal is vital in order to monitor how customers are interacting with the pages and if there is a need to convince them to click and buy products. You can always add funnels or exploration in order to study the data in depth and make the necessary changes. You can easily get the required reports based on the e-commerce store you own and these reports will help you to improve the performance of product pages.
Keep a necessary check on out-of-stock items in order to retain the customers and avoid unnecessary delay for the items users are looking for. For new customers also products should be available to become loyal customers from potential customers. Testing is essential as proper research and necessary testing, maybe you get eye-opening results.
5. Build Trust and Retain Customers
If you have good testimonials or ratings or reviews then you can showcase them at prominent places. Google also looks for search quality rater guidelines and helps in earning the trust of customers as Google considers the accolade and genuine ratings and reviews before displaying the site on the search engine result pages. Make sure your contact and customers are properly accessible by the customers.