How to increase website organic Traffic – 8 Powerful & Proven Tips

Are you struggling to get organic traffic to your website?

Here are powerful SEO Tips on how to increase website traffic.

Ways to drive Organic Traffic to Your Site

  1. SEO Title

Have you ever noticed that the Title appearing in SERPs differs from the one you created?

This is basically when Google does not recognize the title to be relevant to the content on-page content. But no worries as you can optimize the title including target words, shorter and recommended length of 60 characters. You can also add a published date to make the search engine aware of the information’s relevancy. Be as creative as possible while drafting your SEO title.

2. SEO Meta Description

If the meta description is well optimized then Google will give a lot of preference in rankings as searchers will be more likely to click if the description matches their desired query. Hence, it is always better to create manually a meta description instead of taking the random title from the content of the page. They always improve the click-through rate and increase website organic traffic. You can always add a focus keyword and you may entice the clicks from searchers and enhance the click-through rate. If you are getting traffic from long tail keywords then experimenting and adding it with the meta description can generate better traffic results.

3. Internal Anchor Text

Google has already confirmed that anchor text plays a pivotal role in understanding the page’s content and allowing the contextual internal links page to be higher. For getting good results, you can change their length (short is better). Increase the specificity and keep them target-specific. It is always a good idea to create two contextual internal linking per day in the SEO tasks.

4. Schema Markups

It is always good to enhance the meta description value by adding schema markups for reviews, prices, videos, articles, images, and many more. It may not have a direct impact on rankings but it creates a good user experience and make your link appear more prominently in search engine result pages. It will also help in gaining clicks and improving the position of the rankings and driving massive organic traffic.

5. Images

Images will help in rankings on SERPs and create a great user experience. You can also use multiple images in order to make your content more engaging. Add Images to every page as nobody wants to read only the text. Use proper file name and preferably add focus keyword, compress files, add proper format. Make sure to make the images to be responsive for the mobile version of the site. You can also use lazy loading to enhance the overall site loading time and great user experience.

6. Headers

Heading and subheading play an important role when it comes to your webpage. In fact, according to Google’s John Mueller, heading provides a strong signal to the search engine. It will be best for you to have some time in creating H1 -H3 heading tags. Also, make sure to have engaging content above the fold. You can also use anchor text in the starting paragraph to get more traffic to your page. But make sure the web page should not look spammy with over-optimization. Try to optimize the content for featured snippets and be as creative as possible in having interesting header tags.

7. Word Count

The word count on your article does not mean to have more words but if written following proper structure, images and screenshots will let Google know that the page is authoritative. It is not a direct ranking factor but as per John Mueller, Long form content appears higher on SERPs as they provide more information to Google about what the page is all about. Don’t depend on AI-generated content to save time and effort because as per Google spam update 2022, sites will be penalized for using it. Create original based on the latest trends and relevancy to get higher organic traffic to your site.

8. URL

The best practice to write the URL is adding the focus keyword as it will tell Google what the page is all about. Do not overuse keywords and keep it short and meaningful. You can always change the permalink setting if you are using WordPress. Make sure to add canonical URLs and redirect 301 to the URLs having cannibalization issues to send the user to more authoritative pages.