Law firm SEO – How to perform basic SEO for Lawyers

Lawyer SEO is the practice and methodologies to drive Clients to the lawyer’s office by improving their presence in local search results in Google. Adding the most searchable keywords to the content of the website will not only drive the potential visitors to the site but also excel the law firm’s clientele. Optimizing content on the site will help you to rank higher on the search engine result pages.

What is Attorney SEO?

Attorney SEO is the process of performing law firm SEO in order to rank higher on SERPs. Usually when people search for a lawyer’s sites then they look for search engines, social media, and references from their near and dear ones. From the listed search areas, search engine like Google and Bing is the major place where people browse lawyers. Generally, you will not get the best lawyers from platforms like Facebook as online search dominates social media and word of mouth.

When the lawyer SEO is performed on the content of the site then there are more chances to rank potential keywords, ability to create natural link building, and convert visitors into Clients. 

Why Law firm SEO is important?

It is essential to know some of the interesting facts about lawyer SEO.

  • 53% of all traffic on Lawyer site is derived from organic search (SEO)
  • 93% of all global traffic originates from Google Search, images, and maps.
  • 86%  click on organic search results.
  • 61% of marketers believe that SEO generates more leads than any other marketing initiative.
  • 66% of conversions in the lawyer site are generated by organic search.
  • In fact, only 0.78% of Google searchers click on results from the 2nd page.
  • 70% of law firms land new cases through their website
  • The first position in Google search results carries a 31.7% click-through rate.

This implies that if you need customers then you should have a website because searchers’ pattern has changed drastically and yellow pages are usually outdated.

If you have an optimized website then you can get more clients as a search engine is the primary way to discover lawyers.

  1. Your profession should answer the queries and build trust to consult you.
  2. Website is the best source to promote your law consultancy.
  3. The user interface is also crucial on site as it will reduce the bounce rate of the website. It should have a call-to-action button or popup on prominent places to convert the visitor into a customer.

Google Ranking Factors for Law Site

There are certain ranking factors that Google considers for displaying the results on the local 3-pack places of SERPs. It includes link building and that too quality and quantity because Google considers it as a vote for any high authority link. Link building is essential on high authority domains to improve the law website authority. 

Unique and relevant content should be prepared by attorneys in order to rank higher. Google always gives priority to well-researched and in-depth content. Relevant content should contain target key placements, authoritative content, supporting sources, and usability.

Last but not least is the Google RankBrain which require better click-through rates and dwelling time. It is also suggested that you should avoid contact info because if people are browsing and you’re not the one they are looking for then this means they will not click and your site pages will start getting declined.

SEO for Lawyers

On-site elements include keyword research and it is best to get the most researchable terms like car accident lawyer, attorney near me, accident lawyer and many more having high search volume keywords and low keyword difficulty. Add proper meta tags including Title and Description

The role of content marketing is to optimize the content with law-based key terms. There is a need to define each practice page so that prospective clients will get converted. You can create legal services as a parent page and all the offered pages as child pages based on your practice. Use the word attorney or lawyer somewhere in the title tag of the service page.

 Add video and images in the in-depth content. Google has numerous ranking factors including the most like Content, Links, and Google RankBrain. Thus, it is necessary to optimize the site for search engines to rank you higher and get some clicks.

Local SEO for the lawyers

There are three factors Google considers to determine local rankings for law firms including – relevance, distance, and prominence. Add key term + area while optimizing the service pages and add call to action like call me or contact me in the description

Why do I need the best Law SEO firm Company?

If you do not have anyone who can perform the SEO then you can consult me to provide the below-mentioned service.

  • Website audits
  • SEO strategy
  • Technical SEO
  • Local SEO
  • On-page optimization
  • Content optimization
  • Link building

The above-mentioned lawyer SEO services will help you to rank higher for clients who are actively searching for attorneys.