- Beginner’s Guide on Schema Markup Simplified for the First Timers
- What is Schema Markup in SEO?
- Benefits of Schema Markups
- Schema Markup formats
- Scheme Mark up types
- How To Find the Right Schema Markup?
- Check that the Code Generated by the Structured Markup Tool is Correct
- Adding Schema Markup on Your Website
- Submit Your Updated Page to Google
Beginner’s Guide on Schema Markup Simplified for the First Timers
Schema Markup provides valuable insights to the visitors and helps search engines understand the content better. They do not directly impact the rankings but create trust among the visitors to click and land on the web page. In this post, understand the schema markup for a marketing consultant.
What is Schema Markup in SEO?
Schema markup is rich snippets that provide valuable information to visitors on search engine result pages about the landing page. It enhances the meta description and boosts the site’s online visibility by generating a high click-through rate.

Benefits of Schema Markups
- Improve search engine visibility – Ratings and reviews help you stand out in search engine result pages. When users are in the buying stage, then the product with good reviews and ratings will likely be converted into a purchase.
- Increase Click-through rate – Schema Markup helps to enhance the meta description with rich snippets that can attract visitors and help in landing on the page more compared to the normal listing. This helps in increasing the click-through rates.
- Better User Experience – When visitors view product price and availability and land on the webpage, then they will likely get converted. This will reduce the bounce rate and improve the conversion rate as they already know the price and availability when landing on the product webpage.
- Enhanced voice search results – Voice search is trending nowadays with the invention of Alexa and other voice devices. For voice search, where users ask questions or make requests verbally, schema markup becomes even more relevant. Voice assistants like Siri, Alexa, and Google Assistant rely on webpage markup with schema as it helps search engines to relate in providing the relevant answers for them and ensure that correct information will be retrieved and presented in response to voice queries.
- Increase authority and trust – When visitors search for a product, say a laptop, then, ratings, availability, and price help in increasing trust and authority. It helps in landing on the webpage users are looking for, especially the price, as everyone has a budget when shopping for laptops or similar kinds of products.


6. Improve dwell time – When users find valuable information about the webpage on SERPs, they will spend more time on the landing page improving dwell time. They hardly return to the search engine result pages to click on other sites. You can add in-stock product availability to the product schema so that when looking at the product, they can perform transactions rather than bounce back when the product is out of stock.
7. Reduce Pogo Sticking – When visitors click on one landing page and then again go to a different landing page and keep on doing this is called Pogo Sticking. Hence, it is essential to add all the important elements of the site in the form of schema so that they stick to the page.
Schema Markup formats
JSON- LD – This is a Javascript object notation linked data Data format that is easy for humans to read and write. Google recommends it as it is easier to fix and add.
Microdata – It is a form of structured data that is used to insert metadata in the form of labels for individual elements.
RDFa: It is an HTML extension that helps you markup things like People, Places, Events, Recipes, and Reviews.
Scheme Mark up types
- Articles
- Local businesses
- Restaurants
- TV, movie and book reviews and ratings
- Cinema listings
- Software applications
- Event information – times, locations and directions
- Products – cost, availability, image, descriptions
How To Find the Right Schema Markup?
You can easily identify your competitor’s website with the schema markup they have implemented by typing your keyword into search engines and analyzing their schemas, such as overall rating. You can analyze this through a detailed SEO plugin for Chrome and export and customize it for your site.
Example-

How To Mark Up Your Data?
When you mark up the schema, it is important to check that you are pulling exact data from the search engines listed on the search engine result pages. In the above example, the brand has exact Google reviews displayed in the knowledge panel, and they are pulling data from there. You can also find the schema codes in Google structured data tools. Still, you have to customize it again. Here is the tailored code for the product schema. You can also get help from structured data markup helper, but the webpage you want to mark should be indexed in Google.
Note: This is just an example to make you understand and it doesn’t exist.

Check that the Code Generated by the Structured Markup Tool is Correct
You can test the above code in the schema markup validator, and you will find it has successfully generated the code with 0 errors and warnings. This means you can go ahead placing the code on your website.

Adding Schema Markup on Your Website
Open up your CMS like WordPress and use a shortcode to place this code in the head section of the webpage. Once you place the code, run the test in the schema markup validator, and you will get the product schema markup after validation.
Submit Your Updated Page to Google
Once you are ready with the successful validation of the URL, you can wait for the display of your ratings and reviews. This doesn’t happen immediately but you can submit it to Google to crawl in the Google search console.
This will not help you to rank immediately but can develop the trust of users viewing reviews to click the site and land. It will help you to differentiate from your competitor’s results and can help in driving traffic.
Once you get many clicks, your click-through rate will improve, and then Google can increase your rankings on SERPs.
Hope this guide will help you to learn and generate schema markups. This is one step to improve your SEO efforts by increasing online visibility and generate more traffic.