How to Optimize SEO Title Tags and make them search friendly?

Title tag optimization is a key strategy when used with other on-page SEO elements that can lead to significant ranking improvements. A title tag for SEO has a great impact on click-through rate and attracts an audience to click and land on the site.

What is a title tag?

 The title tag is an HTML tag that exists in the header and appears as a blue color line on search engine result pages. It also appears on social media posts and browser tabs. It provides a signal to Google and other search engines about what your page is all about. The title tag belongs where in your HTML is

<title>This is a title</title>

Here is the snapshot of how page titles SEO appears on SERPs. Generally, it is best to keep the SEO title tag under 50-60 characters between 285 pixels and 575 pixels (± 30 and 60 characters respectively) to avoid truncating desktop and mobile results. However, Google Says There’s No Limit on Title Tag Length

Ways to Optimize SEO Title Tags with Important Tips

1. Writing a Title knowing the context of the page

Having effective SEO title tags is essential for increasing the ranking of your website. A search engine-friendly title tag is what search engines will see before displaying your page, so it needs to be descriptive, relevant, and succinct. Crafting the perfect page titles SEO involves understanding the context of the page and its content, so you can accurately describe it to increase visibility on the search engines.

Knowing the context of the page is crucial when creating a title whether it is for the home page, blog, or product page. Mapping the right keywords with the page is important to rank and not confuse search engines. Remember to include the brand name to provide a source of authority and increase brand awareness. For websites with a lot of pages, it is difficult to come up with titles that are different but making a systematic plan can ease and strategize the workflow when creating them.


For Home Page – Best Beauty Care products for Men & Women by BeautyDiva

For the Product category page – Buy Skin Friendly Beauty Care Products at the Best Prices from BeautyDiva

For Blog Page – 5 Ways to have glowing skin with cream from BeautyDiva

2. Keeping in mind the search intent of a keyword

Writing an SEO title tag that captures the attention of the readers can be a tricky task, but it is also an important part of any content marketing strategy. In order to ensure that your titles are effective and capture the essence of the topic, it is essential that you understand the search intent of the keywords you are looking to target.

Understanding the search intent of the keyword will help you craft titles and content that are tailored to the needs of your target audience. For example, if your keyword is ‘How to create a marketing plan’, then your title should focus on providing step-by-step instruction on how to create a marketing plan, rather than simply ‘creating a marketing plan.

To capture the search intent of the keyword, it is important that you use natural language and phrases in your titles. Your title should also contain desired action words like ‘learn’, ‘discover’, or ‘understand’ to emphasize what the reader will gain from reading the content.

In case you are targeting a specific demographic, you can also include words or phrases that appeal to them. For example, if you are targeting young adults, you can include words like ‘youth’ or ‘trending’ in your titles.

By keeping the search intent of the keyword in mind, you can craft titles that will capture the attention of the readers and draw them to your content.

3. Build Topic relevant Title

Maintaining the relevancy of the topic in the title is crucial as the same title keywords are used in description, alt text of the image, URL, and other on-page SEO elements. Try to evaluate the content of the page and write accordingly. Use keywords in the title tag that are also used in the content and other parts of the webpage in order to tie the topic together. Google uses the title to determine the authority that the site has over a particular topic and determine how to rank the site and its pages. It can ignore titles that are not meaningful and topically relevant to the page.

4. Create a Unique SEO Title Tag

When optimizing the title tags for Google then remember to create a unique title as the duplicate title will lose the rankings. You can easily identify the duplicate titles in the screaming frog spider report. Sometimes you may have noticed that Google has ignored your title and rather picked from the content to display as blue link text on the search engine result pages. This mainly occurs due to missing or duplicate titles or improperly formatted texts. Often due to this the click-through rate decreases. Create a plan and write a proper title tag in HTML format.

5. Use dynamic titles for a large site

Most content management systems generate the title automatically but you can customize the title with your developer and find ways to create meaningful and attractive titles.

To ease and strategize your work for a dynamic site for an effective SEO, using dynamic titles for larger sites is an excellent idea. Dynamic titles will help your website get higher in search engine rankings, as they will allow for more specific keywords to be used.

When using dynamic titles, you want to include specific topics on each page that are related to the page. For example, if you have a page about beauty, you would want to include o product name and “[product_name] skin-friendly cream at best price from BeautyDiva.” By doing this, you will ensure that your website is targeting the right keywords and making sure that it is showing up in the right search engine results. Also, you do not have to write manually and still ensure that they are unique.

Ultimately, using dynamic titles for your website can help you get higher rankings in search engine results and draw more readers. By crafting interesting titles and incorporating specific keywords, you can make sure that your website is reaching the right people and having the most impact. Remember to perform time-to-time audits to ensure that your dynamic tags are still rendering the tags you intend.

6. Getting Clicks on SERPs

Page titles SEO will appear as a blue line on search engine result pages. It should be attractive enough to entice the click and impact the searchers to click and take the required action rather than shifting from your webpage to other search listings. Make sure to answer the question, need or desire. Provide a searcher a reason to click and get well aligned with your content goals and what they are seeking.

The title tag optimization for SEO should match the intent. Ensure that the tag is under 70 characters as truncated by Google above that. However, Google may index more than that character limit. You can add important keywords as early as possible and make them concise and compelling to get the clicks.

7. Use Headline Analyzer

You can use the Headline Analyzer to help create effective search engine-friendly title tags for your content. This tool helps you assess the quality of your title by analyzing its length, structure, and keywords, and giving you tips on how to improve it. You can also use it to generate ideas for titles if you’re stuck.

It also gives you a score of your title based on common, uncommon, powerful, and emotional words along with the sentiment. This helps you to avoid repetitive words, stay direct, and create a title that attracts the audience. Here is the snapshot. You can also use it in the form of a plugin in your WordPress CMS to get direct insights into the dashboard.


SEO includes a plethora of ranking factors and on-page SEO elements to rank the site. But having compelling and relevant page titles SEO can entice clicks and drive massive traffic. Follow the above seven ways to optimize SEO title tags to scale your SEO efforts.

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