Why is hiring a travel SEO specialist important for your site?
What is Travel SEO?
Travel SEO is a process of increasing the visibility of a site by a travel SEO specialist on search engines by making their brand discoverable when people search for the key terms related to traveling. For instance –
“best places to visit in 2022”
“best countries to visit in summer”
“best weekend gateways near me’’
“best european countries to visit summer 2022”
“itinerary for best european summer vacation”
And many more……
When people actually search for these terms, they get deep dive by opening the searches in different tabs and then sorting out the best travel brand offering discounts, credible and able to fascinate with exciting deals and tour packages.
Vital Elements of Travel SEO Services
- Site Audit
Site Audit helps to analyze the content and keyword gaps for an existing travel site and optimize them for better performance. On the other hand, for the new sites optimizing the user experience and fixing technical SEO factors like speed, robots, and sitemaps will be the priority. Once the site is all set with all technical aspects then it’s time to create service pages, blogs, and other content pages including search engine optimization. Technical Auditing for the old site is also necessary including error validations and fixing other technical elements like redirections and canonicals.
- Keyword Research & Analysis
Keywords are the backbone of performing the SEO for a travel website. It helps in analyzing the highly searchable and potential keywords to optimize and make the website friendly. Searchers turn up for the information they are looking for or tour packages and may become your final customer through this entire journey.
- On-Page SEO
This includes crafting the meta tags like title, and description and incorporating the target keywords to entice clicks by users and improve the ranking in search engines contributing to high organic traffic. On-page SEO also includes analyzing the keyword and content gaps and proposing ideas and content structure to the content team and having high-performing pages for the website. It also includes analyzing the low-performing pages and suggesting core SEO improvements to make them better.
- Link Building
Link Building is the process of earning high-quality inbound links from high domain authority and credible sites to improve the popularity and authority of the site on search engines. This consist of guest posting, blogger outreach, infographic, sharing travel guides, and many more. It also means earning the links when some authoritative site mentions your travel brand on their blog posts, or video, or share an interview or podcast.
- Content Marketing
When it comes to perform the online content marketing for travel companies it consists of high-quality blog posts, guest post, infographics, video, instructographics, service pages, travel guides, downloadable ebooks, and many more.
Benefits of hiring a Travel SEO Specialist
- High website traffic
An SEO specialist will help you to increase the online visibility of the site and this further contributes to the organic traffic. When users search the key terms analyzed and researched by SEO specialists then your travel site may appear on top and they will land on your offering or service page and which will help you to increase traffic.
2. Increase Trust Flow and Build Branding
It is not easy to improve the trust flow but it can be possible to have a good one if hire a Travel SEO specialist. Using effective white hat SEO techniques such as guest posting will improve the visibility of the site and help in increasing trust flow both in the eyes of Google and visitors.
3. Cost-Effective Marketing Strategy
Strategies like PPC can help to get business but when the travel website is recently started then it is difficult to get the budget for paid campaigns. Here travel SEO plays a crucial role to market their brand. Although it is a time taking procedure for SEO Specialists but delivers long-lasting results.
4. Long-term benefits
SEO has long-term impacts on a site in search engines. If you are performing well on search engine ranking positions and you have stopped SEO services then too you will not witness major changes in the positions of rankings for the target keywords. It takes time to rank but then if the landing page is optimized well and has a great user experience then mostly the rankings will be stable on their positions.
5. Outperform your competitor
Travel SEO is a great way of outperforming your competitors on search rankings. Therefore, you may see that most of your competitors must work with SEO agencies. It is time for you to rethink and start performing travel SEO to stay competitive and ahead when it comes to driving organic traffic and leads.
Having the right SEO strategy for your travel site is essential to get the most out of the search engines and outperforming your competitors.